ABOUT THE PROJECT
FLAWNTY is a personal project that aims to approach beauty by going beyond the issue of diversity. Ethnic and biotype diversity is already something that is unanimously being increasingly incorporated into fashion and the media (finally!). But what about small physical imperfections?
We need to learn to accept them and live with them, even if temporarily. We need to understand that they are part of us, of our stories, of a whole - and that this whole is perfect.In addition to the images we see in the media, the words we hear are also crucial and directly influence our self-esteem.
Therefore, the project brings a series of phrases and puns addressing the themes of imperfections in a light and fun way, transforming our small defects into peculiarities, characteristics that make us more unique and authentic. It's time to flaunt our flaws!
CREDITS
Creative direction, art direction and styling: @marinamartins.styling
Photography: @giovannabarbxsa
Models: Danielly Viana, Isadora Donay, Fernanda Alves, Marina Martins,
Rachel Castilho, Ruane Freitas